Academic programme
Bachelor of Science (Marketing)
Admissions
Entry requirements
Review the current admission requirements associated with this programme.
- A Degree from the University of Guyana or its equivalent from a recognized post-secondary institution.
- Any qualification considered by the University to be equivalent to any of the above.
- A Diploma from the University of Guyana with a GPA of not less than 2.0 or its equivalent from any other recognized post secondary institution.
- At least five (5) subjects at CXC/CSEC (General Proficiency), Grades I, I or III (grade III from 1998 / five (5) passes at IGCSE/GCE 'O' levels, grades A, B, or C. Subjects must include English Language and Mathematics
- Three (3) subjects at the GCE Advanced Level plus two (2) subjects at CXC/CSEC General Proficiency / GCE Ordinary Level not obtained at Advanced Level. English Language and Mathematics must be among the subjects obtained.
- Two (2) subjects at the GCE Advanced Level plus three (3) subjects at CXC/CSEC General Proficiency / GCE Ordinary Level not obtained at Advanced Level. English Language and Mathematics must be among the subjects passed.
- Ordinary Diploma in Commerce (ODC) from the Government Technical Institute (GTI) (Pass with Credit), plus three (3) subjects CXC/CSEC/IGCSE/GCE 'O' level.
- Ordinary Certificate in Business Studies from the Government Technical Institute (GTI) (Pass with Credit), plus three (3) subjects CXC/CSEC/IGCSE/GCE 'O' level.
- Certificate in Industrial Relations and Management from the Institute of Distance & Continuing Education (IDCE), plus two (2) subjects CXC/CSEC/IGCSE/GCE 'O' level.
- Mature students (21 years and over) plus four (4) subjects at CXC/CSEC/IGCSE/GCE 'O' level, creditable work experience, together with a 'Pass' at the University of Guyana Entrance Examination (UGEE)
Programme structure
Courses by year and semester
Expand each year to review the courses currently associated with this programme.
First Year
Semester 1
5 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| WWW1101 | Elective (3 or 4 credits) | 3 | Choose either UGC1102 or ENV1102 |
| MNG1104 | Foundation Mathematics for Business | 3 | — |
| ENG1105 | Introduction to the Use of English | 4 | — |
| MNG1103 | Orientation | 1 | — |
| SOC1100 | The Study of Society | 3 | — |
Semester 2
6 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| AAA1206 | Additional (3 or 4 credits) | 3 | Use this slot to register for PHY1200 |
| MNG1201 | Business Mathematics | 3 | — |
| MNG1202 | Computer Studies | 3 | — |
| POL1200 | Introduction to Political Structures and Institutions | 3 | — |
| SOC1201 | Sociology of Enterprise | 3 | — |
| ENG1205 | Use of English | 4 | — |
Second Year
Semester 1
5 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| AAA4104 | Additional Course (4 Credits) | 4 | Use this slot to register for Chinese course. |
| MNG2101 | Business Leadership | 3 | — |
| MNG2102 | Introduction to Critical Thinking | 3 | — |
| ECN1100 | Introductory Micro-Economics | 4 | — |
| ACT2102 | Principles of Accounting | 3 | — |
Semester 2
5 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| AAA4204 | Additional Course (4 Credits) | 4 | Use this slot to register for Chinese course. |
| MNG2203 | Business Communication | 3 | — |
| ACT2204 | Cost Accounting | 3 | — |
| ECN1200 | Introductory Macro-Economics | 4 | — |
| ECN1203 | Introductory Statistics | 3 | — |
Annual Attachment
1 course| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| VVV1101 | Elective (8 credits) | 8 | Choose from SPA 1003, PRT 1003, FRE 1003 OR CHN. Use AAA4104 & AAA4204 to register for the Chinese courses. |
Third Year
Semester 1
5 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| MNG3203 | Business, Society & Ethics | 3 | — |
| YYY3101 | Elective (3 credits) | 3 | Choose any Entrepreneurship Course (ENT) from 3rd or 4th Year. |
| FIN3100 | Financial Management | 3 | — |
| MKT3103 | Marketing Management | 3 | — |
| MNG3102 | Organisation Theory & Behavior | 3 | — |
Semester 2
5 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| MKT3200 | Advertising Management | 3 | — |
| MNG3205 | Business and Management Environment | 3 | — |
| MKT3204 | Corporate Social Responsibility | 3 | — |
| MNG3202 | International Business | 3 | — |
| MNG3204 | Management Information Systems | 3 | — |
Fourth Year
Semester 1
7 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| MNG4104 | Business Law | 3 | — |
| YYY4103 | Elective (3 credits) | 3 | Please use this slot if you are also pursuing a Minor or Double Major. |
| YYY4101 | Elective (3 credits) | 3 | Choose one of the following course: MKT4105 or MKT4107 |
| YYY4102 | Elective (3 credits) | 3 | Please use this slot if you are also pursuing a Minor or Double Major. |
| MKT4104 | Marketing Research | 3 | — |
| MNG4103 | Production Management | 3 | — |
| MKT4100 | Services Marketing | 3 | — |
Semester 2
7 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| MNG4201 | Business Policy and Strategy | 3 | — |
| YYY4203 | Elective (3 credits) | 3 | Please use this slot if you are also pursuing a Minor or Double Major. |
| YYY4201 | Elective (3 credits) | 3 | Choose one of the following: MKT4202, MKT4206, MKT4203, or MKT4205 |
| YYY4202 | Elective (3 credits) | 3 | Please use this slot if you are also pursuing a Minor or Double Major. |
| WWW4201 | Elective (3 or 4 Credits) | 3 | Choose any 3 or 4 credit University course. |
| MKT4204 | Practicum | 3 | — |
| MKT4201 | Strategic Marketing | 3 | — |