Academic programme
Diploma in Marketing
Admissions
Entry requirements
Review the current admission requirements associated with this programme.
- A Degree from the University of Guyana or its equivalent from a recognized post-secondary institution.
- Any qualification considered by the University to be equivalent to any of the above.
- A Diploma from the University of Guyana with a GPA of not less than 2.0.
- At least five (5) subjects at CXC/CSEC (General Proficiency), grades I, II, or III or IGCSE/GCE 'O' level, grades A, B, or C. Subjects must include English Language and Mathematics
- Ordinary Diploma in Commerce (ODC) from the Government Technical Institute (GTI).
- A Trained Teachers' Certificate from (CPCE), plus two (2) subjects CXC/CSEC/IGCSE/GCE 'O' level.
- Industrial Relations and Management from the Institute of Distance & Continuing Education (IDCE), plus two (2) subjects CXC/CSEC/IGCSE/GCE 'O' level.
- Industrial Relations and Social Studies from Critchlow Labour College (CLC), plus two (2) subjects CXC/CSEC/IGCSE/GCE 'O' level.
- Mature students (21 years and over) plus four subjects at CXC/CSEC/IGCSE/GCE 'O' level, creditable work experience, together with a pass at the University of Guyana Entrance Examination (UGEE).
Programme structure
Courses by year and semester
Expand each year to review the courses currently associated with this programme.
First Year
Semester 1
6 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| AAA4104 | Additional Course (4 Credits) | 4 | Use this course slot ONLY to register for Chinese course in consultation with your Head of Department |
| MNG1102 | Business Communication | 4 | — |
| MNG1101 | Business Mathematics | 4 | — |
| ENG1105 | Introduction to the Use of English | 4 | — |
| ECN1100 | Introductory Micro-Economics | 4 | — |
| MKT1101 | Marketing Management | 4 | — |
Semester 2
5 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| AAA4204 | Additional Course (4 Credits) | 4 | Use this course slot ONLY to register for Chinese course in consultation with your Head of Department |
| MNG1200 | Business & Management Environment | 4 | — |
| ECN1200 | Introductory Macro-Economics | 4 | — |
| ECN1203 | Introductory Statistics | 3 | — |
| MKT1202 | Retail Management | 4 | — |
Second Year
Semester 1
4 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| MKT2100 | Advertising Management | 4 | — |
| MNG3100 | Commercial Law I | 4 | — |
| MNG2100 | Computer Studies I | 4 | — |
| ACT1100 | Introduction to Accounting | 4 | — |
Semester 2
4 courses| Course code | Course title | Credits | Remarks |
|---|---|---|---|
| MKT2201 | Consumer Behaviour | 4 | — |
| MKT2204 | International & Export Marketing | 4 | — |
| MKT2203 | Internet Marketing | 4 | — |
| MKT2202 | Marketing Research | 4 | — |